Personal branding sounds like a very 21st century concept, but it was actually born in 1997, when management guru Tom Peters wrote about “the brand called you.” Now, though, the Internet makes it possible for everyone to establish a brand, and people like my friend Dan Schawbel have established entire careers teaching people about its importance!
Why You Need a BrandPersonal branding can be defined as how you market yourself to other people. Your brand should be strong and memorable enough to set you apart and to make a positive impression on people you don’t know.
Most importantly, personal branding is like a career insurance policy, because even if your current job goes away, your brand doesn’t. Plus, a consistent brand allows you a platform to showcase your existing reputation and skill set to prove to employers in new organizations or industries that you are capable of doing many different kinds of work.